Comedy Central - The Man Show
The Man Show was looking for an immersive on-line experience. As a woman, how do you promote this show and still respect yourself in the morning? Focus on the gender-neutral idea of protecting your personal space in a relationship. The result is a game where the remote control blasts "girly" space invaders out of a bachelor pad, as co-hosts Adam Carolla and Jimmy Kimmel cheer the player on from the sidelines. The coordinating banner campaign appeared on men's lifestyle sites, such as Men's Health, etc. With over twenty skill levels, how many real-life relationship conflicts this game averted, we'll never know.