Cat's Pride Social Community

Cat’s Pride was an underdog brand until a simple insight changed all that. People weren’t passionate about their cat litter. They were passionate about their cats. And with 750,000 self-confessed cat lovers on Facebook, it seemed the logical place to move the brand site.

With 241 Facebook fans, Cat’s Pride had no where t go but up. Thanks to fun activations like Cats on Hats, cat care tips, Cat’s Gone Wild—even Dear Tabby doling out advice to kitties who found themselves up a tree. The result was a robust Cat’s Pride social community that surpassed all expectations: over 110,000 fans on just over a year (and still counting). That is something to purr about.