Chevrolet - "Woodchipper"

How better to demonstrate the need to be connected than by throwing people's mobile phones into woodchopper? Part of the Shattering Perceptions campaign, this spot for Chevrolet Cruze with built-in 4G LTE Wi-Fi uses cellphone separation anxiety to demonstrate feature benefit. The concept was so successful it was recreated in Canada, Dubai, Mexico and Israel. NOTE: No phones were harmed in the filming of this commercial.

A Creativity Editor's Pick.