Chevrolet - “Switch”
Evolving and extending brand stories into the "I do" moment when someone commits to buying a new vehicle. The transactional sphere of brand advertising has to strike an emotional chord as well as make sense to the individual bottom line. The work has broken sales records and inspired parody. Imitation is the highest form of flattery.
Chevy “Logo Switch”
Funny what the flip of the wrist can inspire. In this case, it's high sales numbers and a host of people making their own "Switch" videos. Created in versions for both General and Hispanic Markets, the spot shows new Chevy owners holding cards that bear the logo of their old vehicle and then flipping them to reveal the Chevy bowtie as they tell us why they switched. Simple, and effective.
"Chevrolet Real Switchers"
Evolving the Chevy "Real People" campaign, this spot has Chevy owners sharing their reasons for switching to Chevy.